Essentials for Zula
The family-run business Essentials for Zula creates comfortable, timeless basics from sustainable materials produced under fair conditions. »Handmade, conscious, comfortable« – these values have shaped the vision of Austrian-Thai founder Delie Kastner from day one, and remain the core of the brand. Together with her father, she operates between Bangkok and Vienna to design both minimalistic and sophisticated pieces that combine the comfortable with the essential.
This minimalist approach is at the center of the visual world. The clean appearance and typographic system create a modern aesthetic, without following any fashion trends. A variety of nude tones inspired by diverse skin colors provide the basis for the brand’s color palette. Playful splashes of color brighten up the branding and pick up on seasonal themes.